World poultry meat production is steadily increasing. It represents a sought-after source of animal protein: inexpensive, quick to produce with Recognised nutritional values.

At the same time the Changes in the consumer demands and their preference for processed products have oriented the genetic selection of broilers towards their breast meat yield.

However, providing the consumers with a quality meat, in a sustainable manner, on nutritional, visual and organoleptic levels, can be challenging. Indeed Maximising all of these criteria help to define the optimal chicken fillet that satisfies consumers.

Still producers, slaughterers and processors need to maintain high production yields and good processing skills. TIMAB Magnesium provides an answer to this challenge!

HIGH BIO
ACCESSIBILITY

Thanks to its high bio-accessibility, OPTIBREAST^® allows a highly efficient energy metabolism by stimulating the formation of ATP and allowing its stabilization. 

MUSCLE
RELAXATION

Its direct action on muscle relaxation enables it to optimise energy consumption and therefore support an optimal muscle metabolism.

ANTIOXIDANT
ACTION

Finally, thanks to its antioxidant action, OPTIBREAST^® improves cellular protection against oxidative stress. 

OPTIBREAST^® is an innovative patented solution. TIMAB Magnesium’s R&D team, with the help of its many partners, has developed a high value-added solution to optimize the quality of poultry meat.

Through numerous in-vitro tests and 5 in-vivo studies, OPTIBREAST^® has proven its effectiveness by reducing the occurrence of Wooden Breast and White Striping defects by 50% without impacting the growth performance of the animals. 

The beneficial effects of OPTIBREAST^® have also been demonstrated on other parameters essential to good meat quality. In particular, an improvement has been observed in the tenderness of the fillets and in their water holding capacity (WHC). 

Thanks to its specific physiological actions, OPTIBREAST^® is a highly bio-accessible solution for an optimized effect on the quality of chicken meat.

OPTIBREAST^® makes it possible to ensure the quality of chicken fillets to please customer while satisfying producers, slaughterers, processors, and distributors.

TIMAB Magnesium guarantees the consistent quality of OPTIBREAST^®. Our quality requirements have been proven and recognised by the scientific world.
Discover the “Benefits of Magnesium Supplementation to Broiler Subjected to Dietary and Heat Stress: Improved Redox Status, Breast Quality and Decreased Myopathy Incidence ” published by Mario Estevez and Massimiliano Petracci in 2019.